Apple Restructures AI Leadership to Revitalize Siri
Apple is making bold moves to upgrade its artificial intelligence game, starting with a major leadership shakeup. Mike Rockwell, previously in charge of the Vision Pro headset, is now leading Siri’s development. His background in immersive tech signals a new direction for the virtual assistant — one that blends smarter AI with more intuitive user experiences.
Why the Change Matters
Siri has struggled to keep up with AI advancements from competitors like Google and OpenAI. Apple’s internal AI efforts, especially around generative AI, have reportedly lagged. This change aims to fix that.
Giannandrea Steps Aside
John Giannandrea, Apple’s longtime AI chief who joined in 2018 from Google, is stepping back from Siri to focus on broader AI initiatives. Under his leadership, Apple laid the foundation for machine learning across iOS, from photo recognition to on-device processing.
What’s Next for Apple AI
With WWDC on the horizon, insiders expect Apple to debut powerful new AI features — possibly integrated across Messages, Photos, and Siri. Apple’s focus is on privacy-first, on-device AI, meaning your personal data stays secure while enjoying smarter tech.
The Siri upgrade isn’t just a voice — it’s the future of Apple’s AI vision.
