Kourtney’s Camp Poosh Is Back And It's Giving Luxe Summer Camp in the Desert
Kourtney Kardashian’s wellness empire Poosh is heading back to the desert for Coachella 2025, and this year’s Camp Poosh is serving full fantasy. Think sleepaway camp, but make it influencer-core: permanent jewelry, guided breathwork, joint-rolling classes, and Erewhon-level snacks — all tucked inside a glammed-up oasis just outside the festival grounds.
This is the fourth year of Camp Poosh, and if you’re not familiar, it’s Kourt’s annual invite-only wellness takeover during Coachella weekend. The event brings together a curated list of influencers, friends of the fam, brand partners, and yes — a few lucky fans — for a weekend of pampering, play, and peak Poosh vibes.
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Inside the Desert's Most Exclusive Detox
Guests lucky enough to score a spot at Camp Poosh 2025 will stay in chic, upgraded tents that feel more resort than rustic. We’re talking luxe linens, AC, skincare fridges, and probably a ring light or two. It's all designed to channel those nostalgic summer camp feels…if your summer camp had specialty cocktails and a tattoo bar.
Some of the buzziest activities on the agenda:
- Wellness Workshops: Sound baths, breathwork, and mini meditations.
- Beauty Stations: Hair touch-ups, glam sessions, and facials on demand.
- Creative Corners: Custom denim with Lee, DIY beading, and bracelet welding from The Sis Kiss.
- Canna Collabs: Barker Canna Co. is bringing back its joint-rolling classes — a fan favorite.
- Festival Fuel: Expect cocktails made with 818 Tequila and Sprinter vodka sodas, plus healthy bites from Erewhon and other trendy brands.
And yes, it’s all very Instagrammable. From the branded bandanas to the Poosh-perfected lighting setups, Kourtney knows how to craft a content goldmine.
Why Camp Poosh Still Hits
Camp Poosh isn't just about beauty and wellness — it's a moment. It’s where internet culture, influencer branding, and real fan curiosity collide. It lets the Kardashian brand do what it does best: curate vibes, build hype, and make the rest of us wish we were there.
Even if you’re not on the list (yet), the Camp Poosh buzz gives fans a peek behind the velvet curtain — what the Kardashians are eating, wearing, and promoting when the cameras are off. That’s the real tea.
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